On introductory level TVS scooty was projected targetting unisex, But probably the look or designed has been crafted in a manner that it fascinated Women more than men. Even though the majority Indian riders are of Males, still the response was majorly from feminine side. This was the reason that TVS scooty later on been advertised campaigned and promoted as the Lady vehicle, and as the matter of fact, the vehicle left behind a lot of bike in number of sales. Still the sales figures are amongst the top selling two wheelers of India.
For promoting its vehicles TVS started a training campaign across India, in which women in great numbers had been trained about the best possible way to ride a vehicle so that this can become a long lasting, highly performing and less fuel economy vehicle. Under this campaign about 42,000 women were trained. The idea turned out to be a massive success for the brand, this not only been praised giving number of awards, helped out brand to become one of the most adoring and trust worthy vehicle in India among all the classes.
TVS has always been among the brands that had worked taking dual objective as their motive, first providing vehicles in comparatively lesser price range so that one and all can go afford them, secondly they have always tried to fulfill their social responsibility being a major brand. Following their social responsibilities TVS had launched its eco-friendly bike named Scooty Teenz Electric Scooter that has got the competency to run without fuel, one needs to just electric charge it. This particular model was power packed with the 800 watt motor supported by lead-acid battery. The total weight of the bike is 130 Kilograms which made it amongst the most compact female scooters.