On introductory level TVS scooty was projected targetting unisex, But probably the look or designed has been crafted in a manner that it fascinated Women more than men. Even though the majority Indian riders are of Males, still the response was majorly from feminine side. This was the reason that TVS scooty later on been advertised campaigned and promoted as the Lady vehicle, and as the matter of fact, the vehicle left behind a lot of bike in number of sales. Still the sales figures are amongst the top selling two wheelers of India.
For promoting its vehicles TVS started a training campaign across India, in which women in great numbers had been trained about the best possible way to ride a vehicle so that this can become a long lasting, highly performing and less fuel economy vehicle. Under this campaign about 42,000 women were trained. The idea turned out to be a massive success for the brand, this not only been praised giving number of awards, helped out brand to become one of the most adoring and trust worthy vehicle in India among all the classes.
TVS has always been among the brands that had worked taking dual objective as their motive, first providing vehicles in comparatively lesser price range so that one and all can go afford them, secondly they have always tried to fulfill their social responsibility being a major brand. Following their social responsibilities TVS had launched its eco-friendly bike named Scooty Teenz Electric Scooter that has got the competency to run without fuel, one needs to just electric charge it. This particular model was power packed with the 800 watt motor supported by lead-acid battery. The total weight of the bike is 130 Kilograms which made it amongst the most compact female scooters. once you have charged its battery fully, it would go around 40 KM non-stop. Not only the technical innovations been made with the TVS Scooty Teenz Electric, it had been bestowed with the larger storage box beneath the seat, mobile charger and various other standard features.
TVS Motors India had launched a number of models in the feminine scooter segment, out of which TVS Pep turned out to be the best selling ones among all the classes. The other most successful scooters were Scooty Streak which was launched in the year 2009, that was endorsed by the only tennis player from India, Sania Mirza, this particular model was featured with the LED rear lights, outter fuel fiiling, 90mm anti-skid tyres, larger seat beneath storage box and other exciting attributes that made it one more most approached lady vehicle. In the year 2008, Scooty Pep came in its upgraded model named Scooty Plus, which was comparatively lesser-weighed and came out offering about 99 colours. This model was endorsed by Preity Zinta and Minisha Lamba.
On the whole we can say that TVS scooty has always been among the most preferred lady-oriented brands, that is rulling the charts for decade now because of their crystal clear objective of projecting the best possible women vehicles in comparatively lesser price than other big guys.